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Location: Hamilton Square, New Jersey, United States

Tax guy, host & producer of the Consumerism Commentary Podcast, former co-host of the Wall Street Journal E-Report

Friday, February 24, 2006

KFC commerical challenges TiVo users

The big question in the ad industry recently has been how to combat the growing number of TiVo and other DVR users that fast forward through commercials. Is KFC on to something?


Here's the spoiler, found through a simple Google blog search (because none of us can keep secrets). The secret word is......buffalo.

My recommendation: start putting a slow motion video up in the top corner of commercials that'll show:

1. your company logo
2. maybe some text selling your product ("Super Crunchers this week only: 99 cents").

If they keep it simple, it'll permit at least the basics to be seen during a fast forward.


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